Creature Comforts
ALWAYS UNDER CONSTRUCTION
Ad. Partner - Alexandra Danks
SITUATION
YETI is a premium cooler company that currently markets to fisherman and hunters. Their low-entry cooler costs $299 and ranges all the way to $1,299.99.
In addition to coolers, YETI creates travel coolers, drink tubs, and drink ware.
There is extreme brand recognition when it comes to YETI
and many people either own one, or are saving up to buy one because they want one.
CHALLENGE
The challenge is to promote YETI’s products to the All-American BBQ’er – and expand the brand name so that others besides outdoorsmen are drawn to the product.
1– Rough direction for production
KEY LEARNINGS
Keeps food and beverages cold up to 72 hours.
YETI coolers are sturdy enough to double as a chair or bench
- YETI coolers have two inches of a permafrost surrounding them so that even on the hottest days your drinks stay cold.
TARGET
- Majority males; 26-55
- Passionate tailgaters, BBQ'ers
- Most likely beer drinkers
- Outgoing and love to be prepared
- Transportation is typically involved in BBQ's
2– Rough direction for production
3- Billboard Mock-Up (Changing colors and shaking items)